Epsilon is a leader in outcome-based marketing. Driven by data, Epsilon helps clients understand and delivers 1:1 personalization, customer value and business growth at a massive scale.
My work as a Production Artist in the Automotive team includes ensuring each project was built to spec for prepress and digital production.
Deliverables needed to be in the proper format, appearance, layout of text and art is set before the full print run. Pixels were created and shipped with optimization, high-resolution, and built with dynamic data fields for customer personalization.
Epsilon’s OnDemand technology platform is a product that allows automotive dealers communicate to customers and offer services based on the customer lifecycle.
My contributions included creating e-mail components of direct mail projects in collaboration with an art director to support this platform.